The widespread use of programs like “Microsoft Project” indicates the degree to which the culture of advanced industrialized nations fetishizes quantification. In such nations as soon as something is quantified it becomes more reliable as a guide to judgment even if the process of quantification is absurd or arbitrary. For example, to return the example of “Microsoft Project,” it seems highly implausible to say that one can give an accurate percentage estimate of how far one has completed a particular task, or the percentage of Project A that are covered by Tasks X and Y. The use of these tools for planning is completely understandable as they provide a structure that enables people to more easily organize tasks, but the fact that these tools are taken so seriously, and no one seems to question whether the quantification that is required by “Microsoft Project” can be performed in a non-arbitrary way reveals the fetishization of quantification. It begins to seem that as long as we quantify something, it is more reliable and less arbitrary than something that has not been quantified, no matter how absurd or arbitrary the process of quantification is.
The question then arises as to why we have this attitude? One plausible explanation is that numbers taken in abstraction to how they have been gathered seem much more reliable than personal judgment. For example two bags of flour may seem equally heavy to me after I have lifted each one, but when I weigh them I realize that one is indeed far heavier than the other. The problem with this attitude is that while there are certainly places where quantification is beneficial, quantification in and of itself does not separate us from personal judgment. Rather quantification throws personal judgment one step back into the background. For example, when judging whether one can quantify something we always have to ask if we can reliably and non-arbitrarily translate this thing into a numeric value without missing something important about what is trying to be measured. So even when quantification is prudent and sensible, quantification requires judgment, just as all human activities require personal judgment. So by quantifying something we do not necessarily increase our objectivity, or the reliability of the information that is being conveyed.
It may be obvious to say that a quantified measurement involves as much judgment as a non-quantified judgment, but most people will react much more positively to something that is quantified, than something that is apparently a personal judgment of an individual, despite the fact that all quantification involves judgment, while being one step removed from that judgment. This indicates that many have a bias towards the quantified, because it seems somehow more reliable than what is not quantified. Consequently we seem to fetishize quantification as we seem to think that quantifying something somehow makes it more reliable while being unable to explain how it make something more reliable or non-arbitrary. Therefore, the problem with the fetishization of quantification is that it blinds us to the importance of the centrality of judgment to human life and if we are blinded to this facet of human life we will never understand ourselves or others, we will merely know facts. Of course we will be making judgments, but we will be doing so without a reflective consciousness of the fact that we are making such judgments.