On Facebook’s newsfeed people often post everything from pictures of themselves and their food, to news articles and videos, to facts about their daily lives and seemingly profound quotes. In this sense the newsfeed on Facebook serves as medium of self-disclosure wherein people choose to share facts about their lives, their thoughts on politics or simply their taste in cuisine. The question that this raises is what drives people to disclose themselves in this way through the medium of Facebook’s newsfeed? It seems that one reason for these forms of activity is that people desire to be valued by others. The desire to be valued by others, or put differently the desire to be recognized as valuable is not inherently problematic, but posting to Facebook’s newsfeed because of this desire is problematic as it constitutes a form of disrespect for others.
Typically on Facebook, people have many contacts which range from close friends to relatives to distant acquaintances. Generally, the vast majority of ones “friends” on Facebook are merely acquaintances with which one shares very little connection. Anything one posts to one’s newsfeed will show up in all of one’s “friend’s” newsfeeds. As a result of this fact when one posts to the newsfeed one is sharing not only with one’s actual friends, but with the broad range of contacts that one has collected as Facebook “friends.” Consequently, it seems that, in some cases, a legitimate explanation for why people disclose themselves through posts to their newsfeed is so that they are seen by others in a particular light and in turn valued by them. For example, there is little difference between talking about your recent breakup on Facebook’s newsfeed, and talking with a cashier who you are acquainted with about your breakup. In the latter case we would say that the person needed someone to hear them out in order so that they felt valued by others. So, in the former case (Facebook’s newsfeed) it seems that we should also think that the person is searching for valuation by others. Consequently, I think it is plausible to think that in many cases posting to Facebook’s newsfeed indicates a desire to be valued by others; in such cases we expose ourselves to others in hopes that they see the post and come to recognize our value.
Furthermore, it should be noted that the recognition that we look for while posting on Facebook’s newsfeed is not the desire to be recognized as a human being with dignity, because someone can accord this to another, without valuing any particular features of the individual. Consequently, we can recognize another as having equal human dignity if we think that all individuals should be treated with respect, even if we do not value the particular nature of certain human beings. This is clearly not the kind of recognition we seek through posting on Facebook’s newsfeed. Rather, the recognition we seek in the context of Facebook’s newsfeed is to be seen as valuable not as a human being in general, but as a particular human being with particular features. For example, we may want to be recognized because of our profound intellect or our exquisite taste in music, or some other particular feature. For the rest of this post when I refer to recognition I mean this latter form of recognition of particularistic value.
The problem with posting to Facebook’s newsfeed in order to achieve recognition is that this act seeks to achieve recognition without any interest in forming a deeper relationship with the others who are being asked for recognition. When one is forming a friendship one discloses oneself to others in hopes that they will recognize the particular value that you have, but you also have an interest in forming a relationship with that person and sharing in their life in some way. When we post to Facebook’s newsfeed in order to gain recognition on the other hand we do so to get as much recognition as we can, but without actually taking an interest in developing deeper relationships with those who we are asking for recognition from. In this case, there is a tendency to see the others that we are asking for recognition from as a source of “likes,” rather than as other particular individuals. We want these others to affirm our value, but we have little interest in forming a consequential relationship with them, whether it be a friendship, or simply a spirited sharing of interests. Seeing others as mere sources of “likes” or recognition in this way is deeply problematic as it objectifies the person who is being asked for recognition, and consequently disrespects them. Now it is true that objectification is a large part of most elements of contemporary society. We are objectified in our work place as we are “resources” rather than persons. We are objectified by the store owner who merely sees us a source of money, but nonetheless we need to take a critical eye to all forms of objectification, if only to better understand if it is a necessary element of all developed societies, or if it is something that we can overcome.
Edit: April 20 – 5:43 MST